12 tips for creating a must-read business blog

Business owners, bloggers and online marketers discuss what small businesses can do to drive traffic to their blogs, increase their page views and keep readers coming back for more.

Too often business owners start blogging in the hope that it will drive traffic to their business, only to quickly fall into the trap of posting stale or sales-heavy content that gets no or few views. Then they become frustrated and either blog less frequently or abandon their blog, wondering why they bothered.
But it doesn’t have to be that way. Business blogs, when done right, can help businesses (of all sizes) attract potential customers – and increase sales. Just follow these simple tips from SMB and blogging experts.

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